- Posted on Sep 20, 2016
Erie Insurance Harness Power of Social Media to Improve Local Agent Marketing
The Business Need
Erie Insurance, a leading provider of high-quality auto, home, business, and life insurance, serves customers through over 2,000 agents located in Illinois, Indiana, Kentucky, Maryland, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Virginia, West Virginia, Wisconsin and the District of Columbia.
In early 2014, the Erie Management Team evaluated the company’s online presence and found that although the corporate presence was strong, many local agents needed to improve their social media presence and search engine rankings to increase brand awareness and recruit new customers. Because many agents were not fluent in social media, Erie needed a partner that could not only guide, but actually run, social media initiatives on behalf of the agents.
The Little Dog Solution
Erie Insurance turned to Little Dog Social Media to act as the social media resource for local Erie agents. The team at Little Dog works with each agent to develop a customized strategy to create and maintain a strong social media presence. The list of services provided by Little Dog includes:
- Building and maintaining branded social media platforms including Facebook, Twitter, Google+, LinkedIn and Yelp
- Drafting custom social media content for every agent
- Developing and managing Google AdWords campaigns
- Monitoring all social media platforms for comments, reviews, and messages
- Writing monthly reports of social media management activities and results
The main goal of the initiative was to help Erie agents take advantage of social media to reach new customers and grow their business.
As of October 2016, over 300 Erie Agents are working with the Little Dog team to improve their online presence. The best measure of success is the happy agents.
“As a small business, I needed someone that could help me manage the social media and internet marketing part of my business. I just don’t have time for it, but know it’s essential for my business success. Little Dog Social Media provide me with the expertise, knowledge, and ability to execute the plan so I can make this an effective part of my business. Not only do they know what they are doing, they are a pleasure to work with and respond quickly when I call with a question. I would recommend their services.”
– Denny Bauer, Partner, The Romig Agency
“I am truly thankful and appreciative for the services provided by Little Dog Social Media. They keep my business present and informative to my clients and surrounding community. Because of their hard work, I remain consistent and professional on all social media platforms.” – Nathaniel Hall, President, Alfonso Insurance Services
“Little Dog has done a fantastic job managing our insurance agency’s social media program. We have seen a significant increase in website traffic and social media engagement since we started with them a few years ago. They take all the hard work and confusion out of maintaining our social media presence which allows me more time to focus on running my business. They have been a true asset to us and I have recommended them to other agencies.”
– Tim McElhinny, Partner, McElhinny Insurance Agency